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Cash-flow lean

Florence, SC

This market can work, but only with tighter selection and less room for underwriting mistakes. In the latest Zillow Research data, home values are still rising while rents are still moving up.

Last updated 2026-07-31

D57/100
Below-average marketD grade · 57/100 market scoreNeeds tighter selectivity and stronger basis than the average market.

Florence, SC is still moving on both price and rent, but values are running ahead of rent support. That makes it a better market for disciplined entries than for lazy underwriting.

Analyze a property in this marketBack to marketsAverage deal analysis in Florence

Average deal benchmark

Average deal in this market

This is the quick market-level baseline for what a typical deal looks like before you underwrite a real address.

Typical priceVerified
$193,768Typical market home value
Typical rentVerified
$1,395Average monthly rent
Rent-to-valueEstimated
8.64%Gross annual rent divided by home value
1-year rent trendVerified
+2.2%Recent rent direction

Verified metrics come from sourced market files. Estimated metrics are derived from those inputs.

Strategy fit

What's working in this market

Florence, SC screens as a cash-flow market with a 57/100 overall score, putting it on the watch list rather than in the strongest tier. The clearest support comes from the 8.64% rent-to-value strength, with a typical home value of $193,768 and average rent of $1,395 suggesting the rent side is meaningful relative to prices.

Recent movement is still positive, but not extreme. Rents are up +2.2% over 1 year, while home values are up +5.9%, and price-vs-rent pressure is +3.7%. That mix points to rent support, but also some pressure from values rising faster than rents, so investors would likely need disciplined underwriting rather than assuming every deal works.

Which strategy this favors

This market currently favors a buy-and-hold cash-flow investor more than a flip-oriented investor, because the assigned classification is cash-flow and the strongest signal is the 8.64% rent-to-value strength. BRRRR or house-hack approaches may also fit selectively, but the 57/100 watch-list score and +3.7% price-vs-rent pressure suggest investors should be careful about entry price and rent assumptions.

Generated from this market's real Zillow-backed metrics only — not a recommendation, and not informed by facts about the city beyond the numbers shown above.

County snapshot

Local context inside the market

These counties add local context after the market screen. Use them to see where conditions look stronger or weaker before you underwrite a specific address.

Leaflet © OpenStreetMap contributors

Florence County · 57/100

Home value: $204,380Average rent: $1,440Rent-to-value: 8.45%

Sourced metrics

What the sourced market data says

Rating breakdown

How the screening score is built

Rent-to-value strength50% weight
8.64%Higher rent-to-value ratios improve the first-pass screen.
1-year rent trend25% weight
+2.2%Positive rent growth improves the score.
Price-vs-rent pressure25% weight
+3.7%When home values run ahead of rents, the score gets penalized.

Underwriting

What this means for deal analysis

  • Use the market average as a screening shortcut, not a recommendation.
  • Keep financing and exit assumptions disciplined because price pressure is outrunning the rent line.
  • Do not turn market averages into cap-rate claims without real taxes, insurance, management, and repair assumptions.
Verify before you buy

Market averages are a screen, not a verdict

  • Validate listing-level rent comps before trusting the market average.
  • Run financing and reserve assumptions with enough margin to survive a worse-than-average deal.
  • Check whether the target county is outperforming or lagging the broader market before you bid.
Methodology

How this page is built

  • Numeric market metrics are pulled from Zillow Research metro files at build time, not copied by hand.
  • County context uses Zillow Research county files plus Census TIGERweb county polygons so the local snapshot maps to real boundaries.
  • The overall market score is a transparent screening heuristic built from rent-to-value, 1-year rent trend, and price-vs-rent pressure.
  • Unsupported metrics such as days-to-pending are intentionally removed instead of scraped or inferred.

Zillow Research ZHVI metro file

Metro home values as of 2026-07-31.

Open sourceAccessed 2026-09-15

Zillow Research ZORI metro file

Metro rents as of 2026-07-31.

Open sourceAccessed 2026-09-15

Zillow Research ZHVI county file

County home values used for the supporting county snapshot.

Open sourceAccessed 2026-09-15

Zillow Research ZORI county file

County rents used for the supporting county snapshot.

Open sourceAccessed 2026-09-15

Census TIGERweb county polygons

Official county boundaries used to render the city-level map footprint.

Open sourceAccessed 2026-09-15

Zillow research definitions

Reference definitions for Zillow housing and rent market metrics.

Open sourceAccessed 2026-09-15
FAQ

Common questions

Why does this page show a score at all?

The market score is a transparent screening heuristic built from Zillow Research home-value, rent-trend, and rent-to-value inputs. It is not a buy recommendation or a substitute for address-level underwriting.

What do the county snapshots represent?

The page shows county-level snapshots inside the market footprint so you can see where conditions look stronger or weaker. Treat them as supporting context, not automatic buy boxes.

What should I do after reading this page?

Use the page to decide whether the market deserves deeper attention, then run a real property-level analysis inside InstantlyAnalyze before making an offer.