First month for $1.Use codeGet started

Appreciation lean

Madison, WI

The long-term story is not enough on its own; you need tighter entry and more conservative assumptions. In the latest Zillow Research data, home values are still rising while rents are still moving up.

Last updated 2026-07-31

F23/100
High-caution marketF grade · 23/100 market scoreOnly worth deeper work when the specific deal is clearly better than the market average.

Madison, WI still has price and rent momentum moving in the same direction. It screens best when you want a market that has not fully rolled over, but it still needs address-level discipline.

Analyze a property in this marketBack to marketsAverage deal analysis in Madison

Average deal benchmark

Average deal in this market

This is the quick market-level baseline for what a typical deal looks like before you underwrite a real address.

Typical priceVerified
$452,940Typical market home value
Typical rentVerified
$1,649Average monthly rent
Rent-to-valueEstimated
4.37%Gross annual rent divided by home value
1-year rent trendVerified
+2.5%Recent rent direction

Verified metrics come from sourced market files. Estimated metrics are derived from those inputs.

Strategy fit

What's working in this market

Madison, WI is classified as an appreciation market, but the overall market score is 23/100, which points to higher caution. The typical home value is $452,940, while average rent is $1,649, producing a rent-to-value strength of 4.37%; that suggests the market is not especially cash-flow friendly on a simple rent-to-price basis.

The market does have some support from both rents and values moving upward. Rents are up +2.5% over 1 year, home values are up +2.7%, and price-vs-rent pressure is only +0.3%, which means prices and rents appear to be moving fairly close together rather than showing a major mismatch in the numbers provided. This tends to fit investors who can tolerate lower immediate yield in exchange for possible appreciation, while underwriting carefully because of the higher-caution score.

Which strategy this favors

This market currently favors a cautious buy-and-hold appreciation investor more than a pure cash-flow buyer. The appreciation classification, +2.7% 1-year home value change, +2.5% rent trend, and assigned tags of Appreciation lean and Rent support all point that direction, while the 4.37% rent-to-value strength and 23/100 score make BRRRR, flip, and cash-flow-heavy approaches harder to justify from these numbers alone.

Generated from this market's real Zillow-backed metrics only — not a recommendation, and not informed by facts about the city beyond the numbers shown above.

County snapshot

Local context inside the market

These counties add local context after the market screen. Use them to see where conditions look stronger or weaker before you underwrite a specific address.

County overlays are loading for this market.

Dane County · 21/100

Home value: $474,814Average rent: $1,656Rent-to-value: 4.19%

Sourced metrics

What the sourced market data says

Rating breakdown

How the screening score is built

Rent-to-value strength50% weight
4.37%Higher rent-to-value ratios improve the first-pass screen.
1-year rent trend25% weight
+2.5%Positive rent growth improves the score.
Price-vs-rent pressure25% weight
+0.3%When home values run ahead of rents, the score gets penalized.

Underwriting

What this means for deal analysis

  • Use the market average as a screening shortcut, not a recommendation.
  • Do not let the metro snapshot override the actual basis, rent comps, and operating drag on the address.
  • Do not turn market averages into cap-rate claims without real taxes, insurance, management, and repair assumptions.
Verify before you buy

Market averages are a screen, not a verdict

  • Validate listing-level rent comps before trusting the market average.
  • Run financing and reserve assumptions with enough margin to survive a worse-than-average deal.
  • Check whether the target county is outperforming or lagging the broader market before you bid.
Methodology

How this page is built

  • Numeric market metrics are pulled from Zillow Research metro files at build time, not copied by hand.
  • County context uses Zillow Research county files plus Census TIGERweb county polygons so the local snapshot maps to real boundaries.
  • The overall market score is a transparent screening heuristic built from rent-to-value, 1-year rent trend, and price-vs-rent pressure.
  • Unsupported metrics such as days-to-pending are intentionally removed instead of scraped or inferred.

Zillow Research ZHVI metro file

Metro home values as of 2026-07-31.

Open sourceAccessed 2026-09-15

Zillow Research ZORI metro file

Metro rents as of 2026-07-31.

Open sourceAccessed 2026-09-15

Zillow Research ZHVI county file

County home values used for the supporting county snapshot.

Open sourceAccessed 2026-09-15

Zillow Research ZORI county file

County rents used for the supporting county snapshot.

Open sourceAccessed 2026-09-15

Census TIGERweb county polygons

Official county boundaries used to render the city-level map footprint.

Open sourceAccessed 2026-09-15

Zillow research definitions

Reference definitions for Zillow housing and rent market metrics.

Open sourceAccessed 2026-09-15
FAQ

Common questions

Why does this page show a score at all?

The market score is a transparent screening heuristic built from Zillow Research home-value, rent-trend, and rent-to-value inputs. It is not a buy recommendation or a substitute for address-level underwriting.

What do the county snapshots represent?

The page shows county-level snapshots inside the market footprint so you can see where conditions look stronger or weaker. Treat them as supporting context, not automatic buy boxes.

What should I do after reading this page?

Use the page to decide whether the market deserves deeper attention, then run a real property-level analysis inside InstantlyAnalyze before making an offer.