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Cash-flow lean

Wilson, NC

Still a workable cash-flow screen, but the details matter more than the headline ratio. In the latest Zillow Research data, home values have softened while rents are still moving up.

Last updated 2026-09-30

C68/100
Watchlist marketC grade · 68/100 market scoreWorth selective attention, but not a market to underwrite loosely.

Wilson, NC is more interesting because basis has softened while rents are holding up better. That can create better screening conditions than the headline market mood suggests.

Analyze a property in this marketBack to marketsAverage deal analysis in Wilson

Average deal benchmark

Average deal in this market

This is the quick market-level baseline for what a typical deal looks like before you underwrite a real address.

Typical priceVerified
$216,198Typical market home value
Typical rentVerified
$1,497Average monthly rent
Rent-to-valueEstimated
8.31%Gross annual rent divided by home value
1-year rent trendVerified
+1.8%Recent rent direction

Verified metrics come from sourced market files. Estimated metrics are derived from those inputs.

Strategy fit

What's working in this market

Wilson, NC is classified as a cash-flow market with an overall market score of 77/100, placing it on the Leading screen. The core signal is rent support: average rent is $1,381 against a typical home value of $218,179, producing a rent-to-value strength of 7.59%. That suggests the market may be more attractive to investors who care about monthly income relative to acquisition price than to investors relying mainly on rapid appreciation.

The market also looks relatively steady rather than overheated. Home values are up just +0.3% over the past year, while rents are up +3.6%, and price-vs-rent pressure is -3.3%. In plain English, rent performance is doing more of the work than price growth right now, which fits the existing tags: Cash-flow lean, Leading screen, and Rent support.

Which strategy this favors

This market currently favors buy-and-hold investors, especially those screening for cash-flow fundamentals, because the 7.59% rent-to-value strength, $1,381 average rent, and +3.6% rent trend point to rent support while the +0.3% home value change suggests a less appreciation-driven setup. BRRRR may fit selectively if the investor can improve income or value, but the numbers most directly support a buy-and-hold cash-flow approach.

Generated from this market's real Zillow-backed metrics only — not a recommendation, and not informed by facts about the city beyond the numbers shown above.

County snapshot

Local context inside the market

These counties add local context after the market screen. Use them to see where conditions look stronger or weaker before you underwrite a specific address.

Leaflet © OpenStreetMap contributors

Wilson County · 69/100

Home value: $216,195Average rent: $1,497Rent-to-value: 8.31%

Sourced metrics

What the sourced market data says

Rating breakdown

How the screening score is built

Rent-to-value strength50% weight
8.31%Higher rent-to-value ratios improve the first-pass screen.
1-year rent trend25% weight
+1.8%Positive rent growth improves the score.
Price-vs-rent pressure25% weight
-2.2%When home values run ahead of rents, the score gets penalized.

Underwriting

What this means for deal analysis

  • Use the market average as a screening shortcut, not a recommendation.
  • Watch for listings where softer pricing is giving you better rent support than the metro headline implies.
  • Do not turn market averages into cap-rate claims without real taxes, insurance, management, and repair assumptions.
Verify before you buy

Market averages are a screen, not a verdict

  • Validate listing-level rent comps before trusting the market average.
  • Run financing and reserve assumptions with enough margin to survive a worse-than-average deal.
  • Check whether the target county is outperforming or lagging the broader market before you bid.
Methodology

How this page is built

  • Numeric market metrics are pulled from Zillow Research metro files at build time, not copied by hand.
  • County context uses Zillow Research county files plus Census TIGERweb county polygons so the local snapshot maps to real boundaries.
  • The overall market score is a transparent screening heuristic built from rent-to-value, 1-year rent trend, and price-vs-rent pressure.
  • Unsupported metrics such as days-to-pending are intentionally removed instead of scraped or inferred.

Zillow Research ZHVI metro file

Metro home values as of 2026-09-30.

Open sourceAccessed 2026-10-23

Zillow Research ZORI metro file

Metro rents as of 2026-09-30.

Open sourceAccessed 2026-10-23

Zillow Research ZHVI county file

County home values used for the supporting county snapshot.

Open sourceAccessed 2026-10-23

Zillow Research ZORI county file

County rents used for the supporting county snapshot.

Open sourceAccessed 2026-10-23

Census TIGERweb county polygons

Official county boundaries used to render the city-level map footprint.

Open sourceAccessed 2026-10-23

Zillow research definitions

Reference definitions for Zillow housing and rent market metrics.

Open sourceAccessed 2026-10-23
FAQ

Common questions

Why does this page show a score at all?

The market score is a transparent screening heuristic built from Zillow Research home-value, rent-trend, and rent-to-value inputs. It is not a buy recommendation or a substitute for address-level underwriting.

What do the county snapshots represent?

The page shows county-level snapshots inside the market footprint so you can see where conditions look stronger or weaker. Treat them as supporting context, not automatic buy boxes.

What should I do after reading this page?

Use the page to decide whether the market deserves deeper attention, then run a real property-level analysis inside InstantlyAnalyze before making an offer.